I hired Advancement Branding in 2011 to manage the image conversion of 800+ convenience stores from FINA to ALON.  Advancement Branding exceeded our expectations.  They were involved in every step of the $10 million project and met the challenging timelines of every phase.  Their knowledge, efficiency and project management skills outperformed anyone I’ve been associated with in my 30 years of petroleum marketing experience. 

Advancement Branding also finalized our ALON sign family and brand standards that we adhere to today.  In addition, we trusted Advancement Branding to develop a proprietary logo for our new automated fleet fueling technology.  They successfully led our team from the design through the production phase.  When our retail operation asked for references to lead the development and implementation of a new convenience store design, I encouraged them to hire Advancement Branding and they are extremely pleased with the progress demonstrated to date. 

I strongly recommend Advancement Branding for any large scale branding projects you may be considering.  I will be glad to discuss my experience with Advancement Branding in detail with you at your convenience. 

Regards,
Neal Gray
ALON Brands
Director, Branded Marketing Operations

back to clients