As Hawaii's flagship carrier for over 50 years, Hawaiian airlines, needed to redefine it's brand to itself and to its customers, expressing the heritage, spirit and roots of the brand that made it the island carrier of choice.

As its beloved symbol, Pualani (Flower in the Sky) had now grown up. The Partners of Advancement Branding captured this maturity and expressed it in the new, proud, forward looking brand that captured the imagination of the flying public in its powerful presence on the new fleet of aircraft.

back to clients