VP Racing Fuels is passionate about high performance fuels and racing. Infact, 100 octane wasn't enough for their high octane enthusiasts. When VP Racing Fuels decided to bring 101 Octane to their retail gas stations, they turned to Advancement Branding to reinvent the product brand logo. We leveraged VP's 'mascot', the Mad Scientist to reinforce VP's maniacal passion about performance fuels not only on the race track, but also on the street.
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