VP Racing Fuels came to Advancement Branding in search of assistance in bringing the VP Racing Fuels racing track brand to the street. The challenge was to preserve the long standing history and race culture while creating a gas station environment suitable for everyday drivers on the street. Following an in-depth brand analysis and positioning exercise, Advancement Branding went on to design and prototype all major elements within the retail environment including: dispenser graphics and valances, canopy signage, lighting and graphics and secondary message systems including the new tagline, "Our Passion is Your Performance".
To manage the new retail brand, Advancement Branding has build a comprehensive electronic standards manual. These guidelines are now in the third release as the VP Racing Fuels brand continues to grow and evolve.
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